Find out what social networking can do for you. Social networking provides new channels for buyers and sellers to find you and your real estate business online, as well as new strategies for making offers and capturing and converting leads. Best of all, social networking tools provide inexpensive and effective ways to keep the conversation going over time for repeat and referral business. In short, social networks bring the world to you and you to the world. It’s never been easier to connect with new customers and build relationships long past the closing table. With Soci@l, written in conjunction with ActiveRain and Jay Papasan, you’ll stop wasting time on social media and start saving time and getting results.