Put your business into another gear—shift! Change your thinking, your focus, your actions and ultimately, your results. SHIFT explains how to get back in the game and ahead of the competition, specifically in a changing market. The tactics that jump-start the real estate business in tough times will power it forward in good times. This bestseller explores 12 proven strategies for achieving success in any real estate market including: • Master the Market of the Moment: Short sales, foreclosures, and REOs. • Create Urgency: Overcoming buyer reluctance. • Re-margin your Business: Expense management. • Find the Motivated: Effective lead generation. • Expand the Options: Creative financing.